She holds a Young Researcher Award from the University of Ottawa (2009) and her research focuses on organisation theory and strategic management, primarily in the context of major sport events. His doctorate research was funded by the IOC and examined the issue of ambush marketing and its impact on the Olympic brand.ĭr Milena Parent is an associate professor in sport management in the School of Human Kinetics at the University of Ottawa, as well as at the Norwegian School of Sport Sciences. He obtained his PhD in 2003 from the University of Strasbourg in France. Meet your course expertsĭr Benoît Séguin is an associate professor in sport management, specialising in sport marketing. You’ll learn the key questions that you need to answer before preparations for any event can begin, no matter its size.įor example, in the planning stages, you’ll want to ask yourself: What is the purpose of the event? Who is the client and what is the focus? Do you have an idea of your budget? In highlighting your areas of focus, this course will set you on the path to success in event management within sport. These four sections will take you through the life cycle of a sporting event and provide you with detailed insight into the areas that must be addressed. Whether you want to bring communities together, raise awareness for an important cause, or simply provide entertainment, you’ll finish this course confident in your ability to succeed and ready to take on a new challenge in sport event management. They also take care of team accommodations and provide logistics before. Event coordinators must liaise constantly with the venue, fan clubs and management in order to create a safe and engaging environment. In taking you through the life cycle of a sporting event, this course presents you with a step-by-step overview of what’s required for you to plan, organise and successfully host your own sporting event. These qualities are essential for the role of sports event coordinator, to effectively promote, execute, and broadcast a sporting event.